There’s a lot more that goes into filming an effective real estate video than meets the eye. I’ve seen way too many terrible home video tours to not write this article! While producing a quality video is usually best left to professionals who have the right equipment and experience (hint: Platinum Cinematic), you may be interested in attempting a video shoot for one of your listings yourself. Here at Platinum Cinematic, we’re all about doing what’s in your best interest… so hopefully this article helps you out.
To get started filming real estate video tours you’re going to need a few things. A phone camera and a fifteen-year-old computer just aren’t going to cut it if you want to produce a quality video tour. Here’s a bare essentials list of video equipment you’ll need:
1. Camera capable of recording video ($1,000)
2. Wide-angle lens for said camera ($600)
3. Video tripod ($500)
4. Lights and light stands ($600)
5. Video camera slider ($200)
6. Computer capable of editing video ($1,200)
7. Video editing software like Premiere Pro or Final Cut Pro ($300-$360)
8. Possibly a drone ($1,000)
If you’re starting from scratch and looking to purchase reasonably priced equipment that will get the job done, you’re going to spend a minimum of $5,400. For comparison, a professional filmmaker will easily have $50,000 of equipment that they would bring on an average real estate video shoot.
Video Production Skills
After you’re set up with the right equipment, it’s time to start developing your skills. You are most definitely going to have a bit of a learning curve before you can produce a video that’s good enough to publish. Here are a few basic skills you’ll need to learn:
1. How to operate your camera (pull focus, exposure settings, frame rate, etc.)
2. How to operate a camera slider smoothly
3. How to properly light a room
4. How to stage a room (sometimes you have to move furniture around)
5. How to fly a drone (you’re also required to have a drone pilot license)
6. How to use video editing software
Tucker and I have spent thousands of hours behind the camera and on our computers editing. If you don’t want your video to feel homemade, you’re going to have to put in some serious time practicing with your new camera and playing around with editing software.
So Should You Film Your Own Real Estate Video?
Some realtors try to cut corners and save a few bucks by making their own videos but I have yet to see one that has been impressive. It’s actually quite amazing what some agents think is acceptable and have published. No offense… but I’m sure we’ve all seen those videos. If you have a real interest in learning how to make a professional, quality video and you have the time to invest in developing the necessary skills, then go for it! For everyone else who would rather put their time and energy into getting more listings and helping buyers find the perfect match, you should look into hiring a professional to make Movies That Sell Your Home.